Iceland is a land of dangerous and exhilarating landscapes. It’s a country filled with a love of nature and modern influences. Thingvellir National Park is the largest park in Iceland, home to almost every natural phenomenon from volcanoes to glaciers to shifting tectonic plates. This brand guide was designed with all of those attributes in mind, cool and clean, harsh and varied. The guide explores the creation of the National Park logo, way-finding within the park and merchandise while integrating photography from the park to create a cohesive piece.