The luxurious high-class restaurant, Jokull, fills the Icelandic capital of Reykjavik with pride. To Icelanders, it’s the gem of the capital. Jokull blends traditional Icelandic cuisine with modern culinary arts and practices. The brand features hand-made artwork and a modern and stylized typeface that ads to the traditional yet new feel of the restaurant. Deep colors and modern style is used to keep an open and inviting feeling to the brand.