Almost everyone has a little pet name for their favorite body parts, but almost no one wants to bother getting those parts checked at the doctor’s office. This series of billboard advertisements for Florida Hospital creates an environment that promotes annual health checks. Focused around the Valentine’s day holiday, this is a clever and fun way to open people up to the idea of getting those pesky annual health checks out of the way.
Everything eventually comes back into style, but vintage is forever. Take a step back in time with these vintage inspired fashion advertisements for the Burberry Fashion Line. Period pieces with 1950’s style elements bring this classic piece back to life.
This fun and interactive ad campaign brings travelers together. While focusing on the experience you can have and the relationship you can create with a host through AIRBNB.
AIRBNB - Student Commercial
WORLD WILDLIFE FUND
Did you know that the African Elephant is projected to go extinct in the next 50 years? What about the African Rhino, whose entire species might be gone by the end of the decade? The lifelines of these species are running out because of deforestation and poaching, but WWF works tirelessly to help make a positive impact on these species. This series of subway and transit advertisements highlight the fact that time for these animals is running out and that every minute now counts. Created to look like a heart monitor, whose projected outcome is to flat line, this hard-hitting campaign is meant to raise awareness and possibly extend the lives of these animals.
ESTEE LAUDER ADS
Every woman deserves the opportunity for success, but without the right opportunities how can you achieve it? #CultivateSuccess is a mentorship program that helps to foster future success for women of all ages, ethnicities, and economic backgrounds. This integrated ad campaign features a commercial, phone app, and transit series that brings this idea to life with the addition of bright and charming photography and the addition of models of all ages and ethnicities, paired with headlines playing with the idea of their success growing throughout the ad series.
Estee Lauder Comercial
INVISIBLE CHILDREN ADS
The Lord's Resistance Army is a brutal rebel group of abducted soldiers. Invisible Children exists to stop them and bring every child soldier home. This integrated ad campaign, including magazine ads, transit posters, online presence, and commercials uses photo direction along with dramatic lighting and realistic environments to promote the idea that by supporting Invisible Children you can end the idea that war is a game.